Learn about the Research Topics in Marketing for an MBA  

Research Topic in Marketing

There are many different Research Topics in Marketing. You can select from our vast range of them depending on your requirements. These include pricing, sales and promotion pricing models, customer relationship management (CRM), digital marketing research topics, etc. 

Table of Content

Research Topics in Marketing: Introduction
Research Topics in Marketing: Strategy and Planning
Research Topics in Marketing: Marketing Project Topics
Research Topics in Marketing: Pricing, Sales and Promotion
Research Topics in Marketing: CRM
Research Topics in Marketing: Digital Marketing Research Topics  
Research Topics in Marketing: Different Research Topics
Research Topics in Marketing: Latest Research Topics

What is Marketing Research? 

Marketing Research is a crucial procedure that enables companies to gain insights into their customers and the overall market. It empowers businesses to develop new products and services that align with the preferences and requirements of their target audience. Moreover, marketing research provides valuable data that companies can leverage to formulate and implement effective marketing strategies, ensuring they meet the demands of their customers. The methodology for marketing research varies widely and can be tailored to suit the specific needs and interests of the company. 
Marketing Research also helps businesses understand their competition by identifying what they’re doing right, where they’re falling short, or how they could be improved. 

What is Marketing Strategy and Planning? 

Marketing strategy and planning is the process of developing a plan to meet marketing objectives. It involves determining your customer needs, understanding your market, developing an integrated marketing communication plan, implementing these plans and measuring their success. 

Marketing strategy can be completed within four crucial steps: 

  1. Define Your Objectives (Explain what your goal is?) 
  2. Make a profound communication plan (How are you going to communicate with customers?) 
  3. Implement The Communication Plan (Which channels will be used? When should they be used?)  
  4. Estimate the results accordingly (Find out if your efforts were worth the trouble?) 

What are some Marketing Project Topics? 

Here, we will talk about some of the most important research topics in the field of marketing.  

  1. Customer segmentation: Customer segmentation involves categorizing customers into distinct groups based on their unique characteristics and behavior. This process is typically carried out using methods such as surveys or experiments to collect relevant data. By dividing customers into different segments, businesses can gain a better understanding of their diverse customer base and tailor their marketing strategies to meet the specific needs and preferences of each group. This approach can help companies improve customer satisfaction, increase sales, and ultimately drive growth. 
  2. Customer relationship management (CRM): a system that Is responsible to track all kinds of customer interactions with a brand over time so you can learn more about them and improve your products/services accordingly. 
  3. Pricing models: the way in which companies set their prices for goods or services; this includes either fixed price models like cost plus markup or variable pricing models where prices are determined by demand fluctuations based on changes in market conditions at any given time. 

Pricing, Sales and Promotion Pricing Models 

Pricing is the process of setting prices for products or services. It’s an essential component in a business’s revenue generation strategy. The simplest way to understand pricing is that it involves two factors: demand (how much people are willing to pay) and value (what you have to offer). If your product or service has more value than what consumers will pay for it, then you can charge higher prices for it – even if demand remains low! 

Research Topics in Marketing

Customer Relationship Management (CRM) 

Customer Relationship Management (CRM) is software that allows businesses to track and manage their customers. CRM is used by companies to manage their customers’ data, which can then be used to better understand customer behavior and preferences. 

Businesses use CRM in three main ways: 

  1. To gather information about existing customers through surveys or phone calls.
  2. To acquire new customers through advertising campaigns.
  3. To conduct market research on potential new products or services. 

Digital Marketing Research Topics  

Digital marketing is the process of marketing products or services online, including search engine optimization (SEO), content marketing and social media. A digital marketing strategy is a plan that includes objectives and strategies for reaching customers with information through digital channels such as email, mobile apps, websites and display ads. 

The term Digital Marketing Management refers to the processes involved in running a successful business using technology to promote its products/services online. It includes creating content that attracts attention; measuring results from these efforts; monitoring performance against goals; taking corrective action if necessary; managing costs associated with producing this content (e.g., hiring writers); implementing new technology where appropriate 

There are Many Different Research Topics in Marketing. 

Marketing Research is the process of collecting, analyzing and interpreting data that is used in marketing. This process involves gathering, analyzing and interpreting data to help in the planning, implementation and evaluation of marketing activities. 

Marketing Research can be done at various levels: 

  1. Market segmentation: This involves dividing a market into groups based on their similar characteristics or needs so that they can be targeted differently. For example, you can segment your audience into different age groups such as young adults (18-35), middle aged adults (36-50), senior citizens (51+) etc., gender groups such as male vs female etc., geographic locations like urban vs rural areas etc., etc.. 
  2. Qualitative research: Qualitative research focuses on understanding how consumers feel about products/services; this type of information helps companies understand what drives consumer behavior towards particular products or services over others. For example: if you want know why people love your latest product so much then qualitative research could provide insight into those reasons for you! 

What are the Latest Research Topics in Marketing management? 

In this section, we are going to discuss the latest Research Topics in Marketing management. 

  1. Marketing strategy and planning 
  2. Pricing, sales and promotion pricing models 
  3. Customer relationship management (CRM) 
  4. Digital marketing research topics 


We hope that this blog has helped you understand the different Research Topics in Marketing

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